Pocket Listings and the Case for Transparency in Real Estate

When I began selling homes many years ago, the โ€˜Coming Soonโ€™ sign was a stapleโ€”a way to let buyers know a home would soon be on the market. Over time, however, off-market listings gained traction, particularly among certain brokers who sold homes privately to exclusive buyers. While some high-end clients preferred this privacy, Iโ€™ve always believed this model limits exposure and ultimately hurts sellers by reducing competition.

In a recent Washington Post article, Michele Lerner highlights the frustration of homebuyers who miss out on properties they never knew were available. These off-market deals, or “pocket listings,” allow agents to market homes before theyโ€™re listed on the MLS, often to select buyers within their brokerage. Some brokers argue this gives sellers more control, but it can also lead to reduced transparency.

As a broker with Realogics Sothebyโ€™s International Realty and Founder of Rainier Estates, I support keeping rules that require off-market listings to be disclosed. Transparency in real estate is crucial, especially when a home is often the largest financial commitment most people will ever make. By limiting a sellerโ€™s market exposure, they risk missing out on better offers.

For my sellers, I always recommend broad exposure. Why settle for one or two potential buyers when dozens more could be interested? In my experience, transparency and competition drive better outcomes for both buyers and sellers.

At the end of the day, my goal is to arm my clients with all the information they need to make the best choice for their future. Whether selling to a neighbor or a stranger, I help them understand their options and support them in making an informed decision.

Where do you land on this? Should the National Association of Realtors or the MLS ย allow โ€˜Coming Soonโ€™ signs? Pocket Listings? Let me know your thoughts.


Lisa Taylor
Broker, Realogics Sothebyโ€™s International Realty
Founder & CEO, Rainier Estates

Email: Lisa.Taylor@RSIR.com

Why Home Inspections Matter When Selling As-Is

At Rainier Estates & Realogics Sothebyโ€™s International Realty, we understand. Selling a home can be especially daunting for seniors, heirs, and executors. Our real estate concierge service is here to lighten the load. We handle personal property. We organize moves. We also sell the home. A common question we hear is: “Is a home inspection necessary if weโ€™re selling โ€˜as-isโ€™?”

We often respond with our own question. We ask, โ€œDo you want to be transparent about the condition of the home?โ€ The answer is usually a resounding โ€œYes!โ€

The Value of a Home Inspection

So, what does a home inspection entail? A comprehensive inspection typically includes:

  • Thermal Imaging: Detects hidden issues like heat loss or moisture intrusion.
  • Video Scopes: Provides insight into drains and sewer lines.
  • Aerial Drone Views: Assesses roofs and gutters from above.
  • Leak Detection: Identifies potential plumbing problems.
  • Moisture Meters: Measures dampness in walls and floors.
  • Visual Checks: Inspects for cracks, rot, and signs of pests.

While inspectors may not be licensed electricians or plumbers, they can identify concerns and recommend professionals for further evaluation.

Cost Considerations

Wondering about the cost? Home inspection prices vary based on the home’s age and size. Additional services like sewer scopes or roof inspections also affect the price. In the Seattle area, expect to pay between $500 and $1000.00.

Once you have the inspection report, you can decide whether to address any issues. Alternatively, you can provide the report as it is to potential buyers. This transparency can lead to cleaner offers with fewer contingencies, as buyers appreciate knowing the homeโ€™s condition upfront. By being open about the โ€œgood, bad, and ugly,โ€ you build trust with potential buyers.

Some buyers may still elect to obtain their own home inspections. They do this if they are truly serious about making an offer on your home. We always encourage that. We want the buyers to purchase with full confidence!

Let Us Handle It

With our Real Estate Concierge Service, you donโ€™t have to navigate the complexities of selling your home alone. We handle every detail. We coordinate inspections, manage upgrades, and make recommendations based on the current market trends. Our experienced team acts as your knowledge base, guiding you to achieve the best possible outcome with ease.

At Rainier Estates & Realogics Sotheby’s International Realty, we believe that selling your home should be smooth. It should also be a stress-free process. Let us be your partner in this journey!

To arrange a complimentary in home consultation, feel free to email Lisa Taylor, Broker with Sotheby’s anytime! Lisa.Taylor@RSIR.com

You can learn more about Lisa at: https://lisataylor.rsir.com/